Google Realtime

Google Realtime Homepage

Google Realtime Search was only a section of Google’s search sidebar that allows you to restrict the results to Twitter, Facebook, Google Buzz and other sites where you can post public updates. Now it’s a full-fledged service that has a homepage, a logo and a name.

Watch “How to use Realtime Search” Video here.

Even if Google Realtime’s homepage is at google.com/realtime, you’ll miss two important new features if you don’t go to this special URL: filtering results by location and showing the context of a message using a conversation view.

Restrict search results to a location to find out what people from a certain place think about a topic. “You can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to ‘Moscow’ this summer, you can check out tweets from ‘Muscovites’ to get ideas for activities happening right where you are,” suggests Google.

If one of the search results is part of a conversation, Google shows a link to the full conversation. “Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new full conversation feature, you can browse the entire conversation in a single glance.”

Google also added a new feature to Google Alerts: updates, which is another name for realtime results. It’s not a good idea to choose the “as-it-happens” option because you’ll receive a lot of email alerts.

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Priority Inbox

Priority Inbox

Gmail has always had an excellent spam filter that keeps junk messages out of your Inbox. Google added a reverse feature that is quite unique to Gmail – it’s called the Priority Inbox.

Priority Inbox is like having a personal secretary whose job is to sort your incoming mail based on importance. She knows about your friends, your colleagues and other people with whom you interact regularly and can therefore categorize your email accordingly.

Priority Inbox is something similar – it’s an intelligent, self-learning filter that automatically puts your most important email messages at the top of your Inbox so that you may deal with them first. The feature is now live for both Gmail and Google Apps email accounts.

Priority Inbox splits your inbox into three sections: Important and unread, Starred, and Everything else. Messages are automatically categorized as they arrive in your inbox. Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to. Google takes into account implicit signals like: the messages from people you frequently email are important, if a message includes words frequently used in other messages you usually read then it’s probably important, the messages you star are probably more important than the messages you archive without opening.

Note: Gmail uses the “important” label to classify messages, so that’s the reason why you can’t create a label named “important”.

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